Classic
Beef · Tallow · Salt
The ancestral standard. The recipe that fed entire nations and crossed the Antarctic. Most people start here.
Carnivore, keto, or just sick of crap food.
The food our ancestors lived on
Beef, tallow, salt. Native American tribes lived on it for thousands of years. Polar explorers crossed Antarctica on it. We didn't change the recipe, because it already worked.
Not your usual protein bar.
The Original Survival Food
The Original Pemmican Bar (100% Beef)
Beef, tallow, salt. The food humans actually evolved to eat. Our beef is sourced from farm Assured farms in the UK and Ireland.
Free UK shipping over £40. Club members get 20% off.
131 reviews
£25.00
Never tried pemmican.
It's definitely not for everyone. If you're used to a high-fat or carnivore diet, you'll probably love it. If you're used to low fat diet, it might take some getting used to.
Three ingredientsBeef, tallow, salt
Made in the UKBritish beef
Real guaranteeNot happy, we sort it
Native American tribes. British polar explorers. One recipe. Same as it ever was.
Not your usual protein bar.
It's the food humans actually used to eat. Beef, tallow, salt. Three ingredients, no shortcuts. Native American tribes lived on it for thousands of years. Sir Ernest Shackleton, the British polar explorer whose ship was crushed by Antarctic ice in 1915, called it the essential thing his crew survived on.
We didn't bring it back to save it from being forgotten. We brought it back because it works. Real food, the way humans actually ate for most of their history. That's the kind of food we're building a company on. Food that fixes human health, instead of slowly wrecking it.
Most people probably won't love the first bite. The ones who do never stop.
This isn't a protein bar. It's beef and fat, the way humans ate for most of their history. Native American tribes carried it across the Plains for months. Polar explorers crossed Antarctica on it.
We brought it back because it works. Healthy, powerful, and the kind of food we want to make affordable for everyone.
What's in it
The whole list.
- BeefFrom British farms. Slow-dried, then ground to a powder.
- TallowBeef fat, rendered down to its pure form. The fat humans cooked with for centuries before margarine was invented.
- SaltA pinch. The kind you'd put on a steak.
Nutritional Information
| Per 100g | Per bar (60g) | |
|---|---|---|
| Energy | 2794 kJ / 668 kcal | 1676 kJ / 401 kcal |
| Fat | 58g | 34.8g |
| of which saturates | 28.8g | 17.3g |
| Protein | 36.4g | 21.8g |
| Carbohydrates | 0g | 0g |
| of which sugars | 0g | 0g |
| Salt | <0.1g | <0.1g |
The honest bit, in full
A lot of people won't love it on the first bite.
If you're used to a high-fat or carnivore diet, you'll probably love it. If you're used to low fat diet, it might take some getting used to.
Now, why does a typical protein bar taste the way it does. Twenty-five ingredients. Soy isolates pretending to be protein. Emulsifiers and stabilisers faking the chewy texture. Artificial flavours engineered to taste like dessert. Seed oils. It tastes great because it's been designed to taste great, not because it's food.
A pemmican bar is just beef and fat. Nothing else doing the work. The first bite can be a surprise. Then it isn't.
"Didn't like these at all, ended up giving them to my dogs"
Anna
"Tasted really horrible and looked like a lumpy turd"
Victoria
"The texture is a bit like fudge, but salty, meaty fudge, which is not a nice surprise at all."
Amy
This is for you if
You're up for trying something most people haven't.
You want real food, not a manufactured product loaded with additives you don't need.
You think fat is fuel, not the enemy.
You're carnivore, keto, or close to it.
You read ingredient lists.
This probably isn't for you if
You're new to eating real fat. Start with our Carnivore Crisps.
You count grams of protein above everything else. Our Crisps will suit you better.
You want sweet, crunchy, or familiar. The Crisps are closer to that.
You expect every bite to taste like dessert.
Chapter one. The Nomads.
10,000
years of nomadic fuelFrom the buffalo hunters of the Great Plains.
The food that fed entire nations across a continent.
The word pemmican comes from the Cree word pimîhkân. Pimî means fat or grease.
Native American tribes made it from buffalo. Dried in the sun. Pounded into powder. Mixed with rendered fat. Sealed in rawhide pouches that kept moisture out for years.
Here's why it worked for them. They were nomadic, following the buffalo across thousands of miles. They couldn't carry a garden or keep a herd. They needed food that was light, lasted forever, and packed serious calories. Pemmican did all three. One bag held a quarter of a million calories, enough to feed a person for four months. No fridge. No cooking. No spoilage. It was the most efficient food humans had ever figured out how to carry, and it stayed that way for a long, long time.
Tribes travelled vast distances to trade for it. It was a form of portable wealth.
For ten thousand years, this is how the people of the Plains carried their food.
This is the recipe we still make. Beef, tallow, salt. Nothing has been added since.
Chapter two. The Explorers.
1914
Endurance icebound- Hudson's Bay Co.
- Sir Ernest Shackleton
- Roald Amundsen
- Robert Peary
- Apsley Cherry-Garrard
The food that crossed Antarctica twice.
By the late 1800s, pemmican had crossed the ocean. The Hudson's Bay Company shipped it through London to fuel a fur trade that mapped the continent. Then the polar explorers found it.
Roald Amundsen took it to the South Pole. His men received 450 grams a day, packing 5,000 calories against the cold. He even made a special pemmican for his sled dogs to keep them running through Antarctic winters.
Then there was Sir Ernest Shackleton. He's the British polar explorer whose ship the Endurance was crushed by Antarctic ice in 1915. His crew survived by rationing the pemmican they had with them. They mixed it with snow and ate it as a stew. It was the difference between life and death.
He called it the essential thing.
Tins of polar pemmican have been opened at abandoned Antarctic camps a hundred years later. Still edible. We didn't have to update the recipe. It already worked.
Why we made this first.
The Pemmican Project exists for one reason. To fix human health.
Almost every modern disease is on the rise. Not because people choose to be unhealthy, but because the bad options outnumber the good ones, everywhere you look. Real food has become expensive, hard to find, and outmarketed by things pretending to be food.
We started this to flip that. Real, clean, animal-based food, made the way it was meant to be made, available to everyone, at the lowest possible price.
We started with pemmican because pemmican is the clearest possible example of what real food looks like. Three ingredients. No shortcuts. A recipe humans have used for thousands of years. If we couldn't make this work, we couldn't make any of it work.
We are not building a snack company. We are building the case that real food can be the default again.
Clean Foods
We'll only ever use completely clean ingredients. No fillers, no artificials.
Support
For those who need it most. Kids lunches, people managing auto-immune issues, we're there to help. Just reach out.
Animals
We'll always take every step we can to source all products from the highest standards of animal welfare.
Rasmus, founder
Three versions
Three takes on the same ancient recipe.
Berry
Beef · Tallow · Cranberries · Salt
Indigenous tribes have made this version for as long as the original. The acidity preserves the meat for even longer.
Honey
Beef · Tallow · Honey · Salt
A pinch of honey for the sweet-leaning palate. Still real food. Still passes the ingredient-list test.
The honest answers.
What does it taste like?
Beefy. Salty. Rich. Dense. The fat is the main thing you notice. It's not like jerky. Jerky is lean and dry. Pemmican is fatty and soft.
How long does it keep?
Pemmican has been used as a long-storage food for centuries. Our bars are good for 12 months unopened, sealed in their own wrapper. Real pemmican wrapped in rawhide has been found edible decades later. We're being conservative.
Is it really three ingredients?
Beef, tallow, salt. That's classic. Berry adds wild berries. Honey adds honey. Read the back of the pack. The list is the list.
Is it expensive?
It's the same price as a good protein bar. A good steak costs more.
Do I have to be carnivore to eat this?
No. But you'll probably like it faster if you're already eating real fat. If you're not, try our Chicken Crisps first, then come back.
What if I hate it?
Your first 5-pack come with a 100% money-back guarantee. If for whatever reason you don't like it, just let us know and we'll refund the entire amount, no need to return. I'm sure your dogs will like it.
If this becomes your snackSee the Club
The Club keeps it going.
20% off everything. Monthly gift on us. Cancel anytime, no friction. The way to make real food a habit, not a special order.
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