On A Mission To Protect Human Health

Make the best and cleanest foods available & affordable to everyone, everywhere. Forever.

I started The Pemmican in 2023 for one clear reason. 

I wanted something meaningful that I could spend the rest of my life pursuing. 

It didn’t take long to find out what that was. 

Nothing can be more important than improving and protecting human health.

Unfortunately, In the past decades health has been in rapid decline, but I don’t believe this is by choice. I believe it's a lack of choice. 

Unhealthy foods vastly outnumber good choices, and many “healthy” options are just the opposite. Packed with artificial ingredients, seed oils, sugars and chemicals. 

That’s what I want to change. 

The goal of the Pemmican Project is simple:

Create the best and cleanest foods and make them available and affordable to everyone, everywhere. Forever.

Core Values

Real Ingredients

Only real foods. No substitutes, no seed-oils, no chemicals. Ever.

Animal Welfare

Natural grazing & regenerative agriculture is crucial not just for animal welfare, but for a sustainable enviroment.

Support Programmes

Anyone managing a medical condition or buying for their kids will always receive help.

Our Journey

June 2024

Early Beginnings

I started making Pemmican. Just me, a dehydrator and loads of beef

July 2024

Launched Giveaway

I offered free Pemmican for anyone that would give me feedback on the product. I wondered if anyone would sign up, more than 20 people did.

July 2024

Recipe Adjustments

I tinkered with the recipe, send out more samples, got more feedback, kept iterating until it was just right.

July 2024

First Product Launch

I launched the online store and the first product - The Original Pemmican Bar. I started selling it for half the price of the closest other option on the market.

September 2024

Sponsored Carnivore Conference 2024

I went to my first carnivore conference (and first UK Carnivore Conference!) at Cliff College. I didn't expect anyone to know who I was but several people recognized me as The Pemmican Guy! :D

September 2024

Met The Carnivore UK Community

I met a lot of wonderful people from the UK Carnivore community incl. Heather Foley, Ben Hunt, Stephen Thomas and Richard Smith.

October 2024

On Stage At Keto Brain Health Conference

My first time on stage talking about The Pemmican Project!

I got to meet even more people from the carnivore space incl. CoachCarnivoreCam whose recipe videos I absolutely love

October 2024

Met Anthony Chaffee!

Anthony Chaffee is a leading voice in the carnivore diet space. He was a big inspiration for me and someone I'd followed for a long time.

November 2024

Started Making More Content

I wanted to make sure I documented the journey along the way (awkward as it was to start making content - still remember having torn my lat muscle in this video)

January 2025

January Slump

My full time career takes most of my time.

January 2027

First Product Launch

I launched the online store and started selling the product at 50% less than the only other option on the market.